Persistent Foundation


Persistent Foundation and its members are committed to help our neighborhood community areas. It’s a collaborative effort and needs support from community and citizens who are aware of social issues and are striving to solve those. We encourage all to be a part of this movement and contribute to the change; we welcome you to join us.


Sonali Deshpande The last decade has seen a sudden spurt in the development of the Indian economy. The credit for this accelerated progress goes to the increase in the literacy level within the country. However, a lot more needs to be done. In order to establish India as one of the strongest economic powers, a comprehensive plan needs to be defined. At Persistent, we firmly believe in setting this plan into action. With this view in mind, the Persistent Foundation came into being in the year 2009-10.

At Persistent, we believe that every life is precious. As an organization, we are committed to improving the quality of life that every individual enjoys and thus, benefit the community at large. Our responsibility towards a better India makes us focus on three areas of serious concern that our country faces --education, health, and community development. Currently, Persistent sets aside 1% of the annual profits towards the goal of community betterment.

The Persistent Foundation focuses on the improvement of its immediate neighborhood. We firmly believe that it is our moral duty to give back to the society that lends us an identity. The areas of health, community development, and education require immediate attention and the Persistent Foundation has been very actively involved in upholding these causes since its very inception. We take an active interest in promoting the health and well-being of our society through drives that aim at educating people as well as helping them deal with illnesses. We endorse the cause of education as the singular pillar of support upon which our economy will rely. At the same time, we believe in doing our bit towards the enhancement of general living conditions by initiating various community development campaigns.

Our aim in pioneering the Persistent Foundation was to encourage adequate employee participation in contributing towards the betterment of the society. We whole heartedly support employees who take part in social welfare activities. We also welcome every employee who has an earnest desire to do something for the society.

We hope that our initiative will serve the very purpose for which it has been created-- all round social development.

Sonali Deshpande
15 August 2010